“””Moviegoers Caught in Hilarious On-Screen Drama Between Shopper Son and His Snooping Mom”” “

SINGAPORE: Imagine settling into your seat, popcorn in hand, ready to watch the latest blockbuster, only to find yourself in the middle of an unexpected family drama between a shopper-happy son and his nosy mother — all playing out on the big screen! This was the experience for unsuspecting audiences at Plaza Singapura’s Golden Village during a showing of Furiosa: A Mad Max Saga on May 31.

As the lights dimmed, the audience was treated to a surprising twist. Suddenly, a man in the cinema stood up, seemingly addressing a woman on screen — his mother. What followed was a humorous exchange that left the audience realizing they were part of an elaborate skit. The mother, irritated by her son’s online shopping habits, voiced her frustration about the endless packages cluttering her home. “Whole day ding dong, ding dong, ding dong is all for you!” she exclaimed, asking when any of these deliveries would be for her.

The humor intensified as the mother showcased some of her son’s quirky purchases: a burrito blanket, novelty chopsticks, rubber chickens, and even a boyfriend body pillow. In frustration, the son retreated towards the cinema exit, exclaiming, “Stop looking through my things, Ma…” as the audience chuckled, caught up in the drama.

Within moments, however, the son “returned” home on screen, where he attempted to pacify his mother. The final twist revealed it all to be a cleverly crafted advertisement for Lazada’s “Always The Better Price” campaign. With a humorous punchline, the son explained that on Lazada, the prices are always affordable, making every purchase worthwhile.

This unexpected “cinema drama” has since gone viral on TikTok, amassing over 845,000 views. Many viewers praised the creativity and interactivity of the campaign, calling it a refreshing take on in-theater advertising. Lazada’s campaign reminded viewers that shopping can be fun and affordable, especially when it guarantees the best price on items.